Compucert.com

Compucert is a leading distributor of self paced computer-based training (CBT) courses on CD-ROM, DVD-ROM, Intranet Net platforms and Online streaming video. Compucert offers a comprehensive suite of CBT Courses for IT Certification, Project Management, Soft Skills and computer software training for just about any IT, career or software application imaginable.

Client: Compucert
Project type: Digital Marketing, SEO, Web Design

200 %

Increase in traffic

75 %

Increase in Leads

Challenge

Compucert came to Inteliture looking for an internet-based marketing strategy that would enable them to (1) achieve top search engine rankings for industry specific keywords and (2) develop an organically driven optimization strategy that would enable them to achieve and maintain a strategic competitive advantage in their online market space. Unfortunately, the competition for web traffic, viewership and consumers in the computer training industry is intense. A run-of-the-mill SEO strategy or campaign would not be sufficient to acheive the company's online marketing goals.

Solution

We developed an innovative strategy that enabled Compucert to reach out to a segment of the online IT industry with free web-based offerings that (1) created affinity for the company and (2) generated high quality backlinks to the company’s website. Specifically, we helped Compucert identify and develop a number of free online training tutorials and resources that appealed to a large population of the online IT industry. We then contacted strategic players within the industry and provided these tutorials at no charge to their website patrons.

Results

The result of the strategy was that many relevant and high quality IT websites placed links from their websites to compucert.com—whereby increasing its relevancy (and rankings) in search engines including Google and Bing. We achieved the front page ranking in Google for the target keyword phrases “computer training school" and "computer training schools". We achieved the #5 ranking in Google for “computer certification schools”, the #2 ranking in Google for “cna computer certification” and the #2 ranking in Google for “mous certification”. We increased front page keyword rankings by 100% and organic site traffic by 400%.