EducationCorner

Educationcorner is a top performing online education company targeting online learners of all ages and backgrounds. The company brings to market a comprehensive suite of education products and information offerings through its website educationcorner.com.

Client: EducationCorner
Project type: SEO, strategy, email marketing, content marketing

1300 %

Increase in traffic

316 %

Increase in Leads

Challenge

Between 2010 and 2013 educationcorner.com was a top player in the online education industry. However, starting in 2014 as the online education landscape evolved, educationcorner.com saw its market share dwindle and its search engine rankings start to fall. Our goal was to help Educationcorner, the company, to reinvent itself within the online education space. We also needed to help educationcorner.com, the website, regain lost search engine rankings and develop a profitable, and sustainable, organically driven search engine optimization strategy.

Solution

We helped educationcorner.com reposition itself within the online education arena as an education lead generation company, instead of a product manufacturer. We helped the company play to its strength as a knowledge provider and leverage its marketing experience to profitably generate leads for other k12 and adult education companies.

Results

We implemented a targeted keyword optimization strategy that enabled educationcorner.com to play to its stengths of content development and marketing. Specifically, we helped educationcorner.com identify several free online education tutorials it could develop, including a premier studies skills guide and college ranking report, to support link growth to the website in order to increase and maintain organic keyword rankings in Google, Bing and other algorithm driven search engines. We achieved the #1 ranking in Google for “study skills”, #1 ranking in Bing for “study skills”, #1 ranking in Google for “study skills for students”, #2 ranking in Google for “top 100 colleges”, #1 ranking in Google for “colleges with highest acceptance rates”, #1 ranking in Google for “study habits” and the #1 ranking in Google for “list of college degrees”. We increased front page keyword rankings by 100%, organic site traffic by 70% and grew the site to over 4,000 unique visitors a day.