For the longest time the yachting lifestyle has been limited to the elite few who could afford it – wealthy movie stars, actors, successful businessmen and other decamillionares. However, in recent years a new business model has opened the door to new owners – fractional yacht ownership. Not unlike the time share model used for vacation properties, with fractional yacht ownership the cost of purchase and maintenance of a luxury yacht is shared with others. Now even the run-of-the-mill millionaire can afford the yachting lifestyle. Today the industry is comprised of a number of competing yachting companies all vying for top positions in search engines for a limited number of relevant keyword searches. SeaNet (seanetco.com) reached out to Inteliture when its rankings for these keywords were sliding.
Increase in traffic
Increase in Leads
There are only a handful of keywords consumers use when searching and shopping online for shared yacht ownership. The most coveted of these include "fractional yacht", "fractional yacht ownership", "shared yacht" and "shared yacht ownership". Much of the search traffic in the shared yacht ownership industry is generated by these keywords. Even though there aren't a lot of players in the fractional yacht industry, they all target the same keywords. Consequently, competition for top search engine rankings can be intense.
Even though SeaNet had invested heavily in their fleet of yachts, they had neglected to keep fresh content on their site. While SeaNet’s website remained stagnant, several other industry competitors had invested in attractive websites and compelling content that drove inbound links, conversion and rankings. We helped SeaNet update and redevelop the look and feel of the seanetco.com website, bringing it into the 21st century. We performed an extensive website audit to identify internal linking and technical issues that were causing Google to have difficulting spidering and indexing site pages. We helped SeaNet identify and implement a content development strategy designed to ensure current and compelling site content. In conjunction with the content development strategy, we implemented a strategy aimed and improving the growing the site’s inbound link structure.
Within several months, SeaNet was able to regain its rankings in Google for all relevant keyword searches. The site also achieved several new keyword rankings, website traffic rebounded and on-site conversion increased. We achieved the #1 ranking in Google for “frational yacht”, #2 ranking in Google for “fractional yacht ownership”, #2 ranking in Google for “shared yacht ownership”, #4 ranking in Google for “shared yacht”, #3 ranking in Google for “fractional yacht ownership”, #2 ranking in Google for “fractional yacht”, #5 ranking in Google for “shared yacht ownership” and #5 ranking in Google for “shared yacht”.