You want quality visits to your site that will fill out a lead form, sign up for a newsletter or purchase your product or service. Conversion optimization relates to the action that a visitor takes on your website that will add value to your business. It all comes down to one thing – ROI. We’re able to fine-tune your website, decrease your bounce rate, and lead visitors to a conversion for your service or product.
We have the tools, knowledge and experiencce that allow us to understand user behavior. We analyze metrics such as, who is visiting your site, how they arrived at your site, what pages they viewed, and why they did or did not complete a transaction.
We want your website to provide the best user experience possible. We’re able to eliminate potential on-page obstacles relating to website content, design, layout, site structure or other technical issues with your site that will significantly increase user experience.
We believe in being completely transparent by providing detailed reports that explain what we do, how we do it and why it works. We provide you with information about your website’s key performance indications (KPIs) so you can see the improvements we continue to make. Conversion optimization works.
Learn more about what conversion optimization can do for your business.
Factors for Success
There are two key factors in having a successful and highly profitable website:
- Drive qualified visitors to the site.
- Convert visitors into leads and customers.
Neither of these situations tends to arise by accident. You need a robust, proven strategy for accomplishing both parts of this equation.
According to research, the average website converts between 1-6% of visitors into leads and sales. We specialize in developing and optimizing sites that far out-perform the average. In fact, many of our clients are now experiencing conversion rates of 6%-10% and a few even higher.
How much would a 1%, 2% or 3% increase in conversion be worth to your organization?
Elements of Website that Converts
Effective web design is both an art and a science. A “good looking” website is not enough to convert visitors into leads and customers and often some of the most attractive websites experience the lowest conversion.
We have found that high conversion rates are possible, and have developed and refined a nine-point methodology to address the essential components that turn website visitors into leads and customers.
- Identification of site goals.
- Target audience assessment.
- Structured information flow.
- Compelling messaging.
- Powerful calls to action.
- Effective lead capture mechanism.
- Supporting graphic-design.
- Site promotion.
- Testing and refinement.
In implementing this methodology, we offer a-la-carte services as well as full project engagements. Based on your situation, we’ll tailor a solution to fit your goals and budget. Contact us today to speak with one of our conversion specialists.