Conversion Optimization

Pay-per-click (PPC) marketing and advertising campaigns such as Google Adwords and Yahoo Search Marketing are a great source for qualified website traffic. Notwithstanding, most ‘home-made’ pay-per-click campaigns do not perform at an optimum level. More often than not they over for clicks, fail to drive the right kind of visitors, and are frequently supported by website that are not optimally designed for conversion.

The reality is that very few websites employing pay-per-click advertising come close to fulfilling their potential as effective lead and sales generation machines. In fact, many businesses settle for no meaningful return-on-investment from their pay-per-click advertising. However, when properly implemented and optimized, a website can become a powerful resource for generating leads and sales 24×7 — regardless of whether visitors come from paid advertising or organic search results.

Factors for Success

There are two key factors in having a successful and highly profitable website:

  • Drive qualified visitors to the site.
  • Convert visitors into leads and customers.

Neither of these situations tends to arise by accident. You need a robust, proven strategy for accomplishing both parts of this equation.

According to research, the average website converts between 1-6% of visitors into leads and sales. We specialize in developing and optimizing sites that far out-perform the average. In fact, many of our clients are now experiencing conversion rates of 6%-10% and a few even higher.

How much would a 1%, 2% or 3% increase in conversion be worth to your organization?

Elements of Effective Website Design

Effective web design is both an art and a science. A “good looking” website is not enough to convert visitors into leads and customers and often some of the most attractive websites experience the lowest conversion.

We have found that high conversion rates are possible, and have developed and refined a nine-point methodology to address the essential components that turn website visitors into leads and customers.

  • Identification of site goals.
  • Target audience assessment.
  • Structured information flow.
  • Compelling messaging.
  • Powerful calls to action.
  • Effective lead capture mechanism.
  • Supporting graphic-design.
  • Site promotion.
  • Testing and refinement.

In implementing this methodology, we offer a-la-carte services as well as full project engagements. Based on your situation, we’ll tailor a solution to fit your goals and budget. Contact us today to speak with one of our conversion specialists.

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